Head of Growth – Growth Hacking

Über das Unternehmen

Zalando is Europe’s leading online platform for fashion and lifestyle. We connect customers, brands, and partners in 23 markets. With our unique blend of technology, data, and fashion expertise, we’re constantly innovating to redefine the shopping experience. Our mission is to imagine and build the future of fashion. We foster an environment of continuous learning, creativity, and ambitious goal-setting, always striving for excellence and impactful change.

Stellenbeschreibung

Are you a visionary growth leader with a passion for unconventional strategies and a proven track record of scaling digital products? Zalando is seeking a Head of Growth with a strong growth hacking mindset to lead our cross-functional growth team. This pivotal role will be responsible for identifying, developing, and implementing innovative growth initiatives across various customer touchpoints. You will champion a data-driven culture, relentlessly experiment, and optimize our entire user journey from acquisition and activation to retention and referral. If you thrive in a fast-paced, high-impact environment and are ready to push boundaries, we want to hear from you.

Hauptverantwortlichkeiten

• Define and execute the overall growth strategy, aligning with Zalando's business objectives and market expansion goals.
• Lead, mentor, and expand a high-performing growth team, fostering a culture of rapid experimentation, learning, and accountability.
• Identify key growth levers and opportunities across the customer lifecycle (acquisition, activation, retention, revenue, referral) using deep analytics and market insights.
• Design, prioritize, and manage a portfolio of growth experiments, ensuring clear hypotheses, measurable KPIs, and robust analysis.
• Collaborate closely with product, engineering, marketing, and data science teams to integrate growth initiatives into product roadmaps and campaigns.
• Own the end-to-end performance metrics, reporting on progress, insights, and recommendations to senior leadership.
• Stay abreast of industry trends, emerging technologies, and competitor strategies in growth marketing and product-led growth.

Erforderliche Fähigkeiten

• 10+ years of experience in growth marketing, product growth, or a similar data-driven leadership role, preferably in e-commerce or a high-growth tech company.
• Proven expertise in developing and executing successful growth hacking strategies, demonstrating significant impact on key business metrics.
• Deep understanding of the entire customer lifecycle and experience with various growth channels (e.g., SEO, SEM, social, email, CRM, in-app messaging, content marketing).
• Exceptional analytical skills, proficiency with A/B testing frameworks, statistical analysis, and data visualization tools (e.g., Google Analytics, Amplitude, Tableau).
• Strong leadership and team management abilities, with a track record of building and scaling high-performing teams.
• Excellent communication, presentation, and interpersonal skills to influence stakeholders at all levels.

Bevorzugte Qualifikationen

• Master's degree in Marketing, Business, Engineering, or a related quantitative field.
• Experience with marketplaces or platform business models.
• Familiarity with agile methodologies and product development processes.
• Proficiency in SQL and/or other data querying languages.
• Entrepreneurial mindset with a strong bias for action and innovation.

Vorteile & Zusatzleistungen

• Competitive salary package and stock options.
• Comprehensive health and wellness programs, including mental health support.
• Flexible working hours and a hybrid work model.
• Generous vacation policy and sabbatical opportunities.
• Extensive learning and development opportunities, including access to internal and external training platforms.
• Employee discounts on Zalando products and partner brands.
• Modern office space in Cologne with collaborative areas and amenities.
• Relocation support for international candidates.

Jetzt bewerben