SEO/SEM Specialist (English) – International Campaigns

Über das Unternehmen

E.ON is one of Europe’s largest operators of energy networks and energy infrastructure and a provider of innovative customer solutions. We’re driving the energy transition across Europe, focusing on renewable energy, smart grids, and sustainable solutions for millions of customers. Join our diverse team to make a real impact on the future of energy.

Stellenbeschreibung

We are seeking a highly motivated and results-driven SEO/SEM Specialist to join our dynamic digital marketing team. This role is crucial for optimizing our online presence and driving traffic and conversions from international markets. You will be responsible for developing, implementing, and managing comprehensive SEO and SEM strategies to enhance our visibility and performance across various search engines and geographies, specifically targeting English-speaking audiences and international campaigns. The ideal candidate will have a deep understanding of search engine algorithms, an analytical mindset, and a passion for staying ahead of industry trends.

Hauptverantwortlichkeiten

• Develop and execute effective SEO strategies, including keyword research, on-page optimization, technical SEO audits, and link building for international markets.
• Manage and optimize paid search campaigns (PPC) across platforms like Google Ads and Bing Ads, focusing on achieving optimal ROI for international campaigns.
• Conduct competitor analysis and market research to identify opportunities and challenges in different international regions.
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO/SEM platforms.
• Generate regular reports on campaign performance, providing actionable insights and recommendations to stakeholders.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital initiatives.
• Stay updated with the latest SEO/SEM trends, algorithm changes, and best practices, particularly those impacting international search.

Erforderliche Fähigkeiten

• Proven experience in managing successful SEO and SEM campaigns, with a strong focus on international markets.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Google Search Console).
• Excellent command of the English language, both written and verbal, for targeting international audiences.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Solid understanding of on-page, off-page, and technical SEO principles.
• Experience with Google Ads campaign management and optimization.
• Ability to work independently and as part of a cross-functional team.

Bevorzugte Qualifikationen

• Experience with specific international SEO challenges (e.g., hreflang, local search, multilingual SEO).
• Familiarity with content management systems (CMS) and website development basics.
• Google Ads or Google Analytics certifications.
• Knowledge of additional European languages is a plus.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Vorteile & Zusatzleistungen

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness programs.
• Generous vacation and paid time off.
• Opportunities for professional development and career growth.
• Flexible working hours and modern office environment.
• Company pension scheme.
• Access to innovative tools and technologies.

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