Head of Growth – Growth Hacking

Über das Unternehmen

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in 2008 in Berlin, we bring head-to-toe fashion to almost 50 million active customers across 25 markets. Our mission is to rethink fashion for the good of all, and we’re constantly innovating to provide the best possible experience for our customers, brand partners, and employees. We believe in connecting people and fashion with a purpose, and our diverse team drives our success in a fast-paced, dynamic environment. Join us to be part of a company that values innovation, customer obsession, and sustainable growth.

Stellenbeschreibung

Are you a visionary leader with a passion for driving explosive growth through innovative strategies? Zalando is looking for an experienced Head of Growth with a strong background in growth hacking methodologies to lead our growth initiatives in Austria. In this pivotal role, you will be responsible for defining and executing scalable growth strategies across the entire customer lifecycle, from acquisition and activation to retention and referral. You will build and lead a high-performing growth team, fostering a culture of experimentation, data-driven decision-making, and rapid iteration. This role requires a deep understanding of digital marketing channels, product-led growth, and a relentless focus on achieving ambitious KPIs.

Hauptverantwortlichkeiten

• Develop and execute a comprehensive growth strategy aligned with Zalando's business objectives for the Austrian market.
• Lead, mentor, and expand a team of growth marketers, product managers, and data analysts, fostering a collaborative and experimental environment.
• Identify key growth levers and opportunities across the customer journey using data analysis and market research.
• Design and implement A/B tests and growth experiments across various channels (e.g., SEO, SEM, social media, email, in-app features).
• Collaborate closely with product, engineering, marketing, and sales teams to integrate growth initiatives throughout the company.
• Monitor, analyze, and report on key growth metrics and KPIs, providing actionable insights to senior leadership.
• Manage the growth budget effectively, ensuring optimal ROI on all initiatives.
• Stay abreast of industry trends, emerging technologies, and competitor activities to identify new growth opportunities.

Erforderliche Fähigkeiten

• Minimum of 7 years of progressive experience in growth marketing, growth hacking, or product growth roles, with at least 3 years in a leadership position.
• Proven track record of successfully implementing growth strategies that resulted in significant business impact.
• Expertise in various digital marketing channels including SEO, SEM, social media, content marketing, email marketing, and affiliate marketing.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Adobe Analytics, Tableau, SQL).
• Deep understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Experience with marketing automation platforms and CRM systems.
• Excellent communication, presentation, and interpersonal skills.
• Fluent in English and German (both written and spoken).

Bevorzugte Qualifikationen

• Master's degree in Marketing, Business Administration, Computer Science, or a related field.
• Experience working in a fast-paced e-commerce or technology company.
• Familiarity with the Austrian market and consumer behavior.
• Hands-on experience with specific growth hacking tools and platforms.
• Demonstrated ability to build and scale high-performing teams.

Vorteile & Zusatzleistungen

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness programs.
• Generous vacation policy and flexible working hours.
• Employee discount on Zalando products.
• Personal development budget for courses, conferences, and certifications.
• Access to a vibrant, international work environment with diverse teams.
• Company pension scheme.
• On-site fitness facilities and catering options.

Jetzt bewerben